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Built on the World-Class Sales Competency Model.. and built to help you win.
Design a sales training program that will help achieve even the toughest sales goals
This two-day workshop provides participants with a blueprint for sales training success and a toolkit of specific tools and techniques that can be used to personalize the sales training experience in your organization. When designed and delivered properly, your sales training program will be key to achieving even the toughest sales targets. The program includes interactive exercises designed to help each attendee apply knowledge, strategies, skills, and tools when they return to their organizations.
Audience
This certificate program is designed for sales trainers, sales managers, designers, consultants, and coaches who need a blueprint for sales training success and a sales training toolkit that can be used to create and deliver an effective sales development experience designed to achieve results in their organizations.
Course description
By the end of the program, participants will be able to:
- Understand the profile of and target programs to the sales audience
- Target assessed needs and identified competencies to sales professionals
- Select the best modality for training sales professionals
- Understand how to link the 4-I model to best practices in learning
- Implement sales program design using workshop templates, samples, and toolkit
- Create an effective sales training environment
Need more information? Click here to view the Participant Guide Table of Contents
Learning Objectives
After the workshop, participants will be able to:
- Understand and apply the ASTD Sales Competency Model
- Build training that works, based on the model
- Apply adult learning principles to help sales professionals learn best
- Design training that leads to measureable results and shortened time to effectiveness
- Implement appropriate sales training tools
- Use the 4-I model as a rapid design blueprint
- Create an effective sales training environment
- Use appropriate training delivery modalities effectively and efficiently
- Blend sales training approaches and use coaching as a companion to training programs to promote learning transfer and deep sales expertise
Registration Fees [REGISTER NOW]
Receive $200 off this program when you register 45+ days in advance. This discount, if applicable, is reflected in the Dates & Locations section of this page.
ASTD Member: US $995
Nonmember: US $1,295*
The registration fee includes all course materials and lunch for each day.
For additional information or to bring this program on-site, please contact Amanda Miller at amiller@astd.org or 703.683.9215 , or request information through our online form.
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