More about World-Class Selling: New Sales Competencies

As sales organizations scramble to create a sustained competitive advantage, the very nature of selling continues to change. The sales profession has become far more knowledge-intensive as increased customer demands redefine value and change job responsibilities; organizations struggle to keep up with changing market conditions.

To survive, sales professionals are adopting systems-oriented views and approaches for staying ahead of the competition, tying solutions to customer needs, and delivering value. The ASTD World-Class Sales Competency Model presents insight gathered from 2,100 respondents from around the world.

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